MARCH 3 "SEX ON T.V."

Viewers are about to see full-frontal male nudity, heterosexual, homosexual and group sex, and graphic scenes rarely — if ever — seen on mainstream TV. And that's just on pay-cable "You need to get eyeballs. You need to be loud," says Spike programming chief Kevin Kay, who is pairing Blue Mosuntain with reruns of HBO's sex-centric Entourage. "Our viewers are experiencing content on other cable channels or the Web. Movies and video games are going after this audience, too."
TV's latest sexually charged offerings add to the current wave of attention-seeking — if less visually explicit — reality and scripted programs filled with frank themes and content, such as MTV's hookup-focused reality hit Jersey Shore
Showtime's Secret Diary of a Call Girl returns Monday with hooker Belle (Billie Piper) looking for source material for another book through new sexual experiences with clients.
Showtime's aptly titled Californication recently ended its third season with sex-addicted Hank Moody (David Duchovny) getting more booty than ever — juggling three women while pursuing a fourth.
The subject of sex has been part of the medium almost since its start. But displays of sex, intimacy and even body parts, for the most part, have been evolutionary, not revolutionary.
In the 1950s, TV couldn't show married couples sleeping in the same bed. In the '60s, exposing the bellybutton of I Dream of Jeannie's Barbara Eden was verboten. Brawless jiggles on Charlie's Angels were considered daring in the '70s. But by the '90s, the expanse of adult-themed content on premium channels such as HBO and sex-infused music videos on MTV made baring the derriere of a hefty NYPD Blue cop acceptable to the masses on ABC. THE JURY IS OUT….SEX SELLS AND WE ARE IN THE SALES BUSINESS, SO SEX IT IS!!!

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